Inside marketing practices ideologies devices little scholarly work has been directed at investigating the practices ideologies and devices of marketing professionals and how marketing . Inside marketing practices ideologies devices 1 marketing as a monstrosity the impossible place between culture and economy 2 the uses of use value marketing value creation and the exigencies of consumption work 3 market things inside insights from iprogressive grocer i united states 1929 1959 4. Inside marketing practices ideologies devices detlev zwick and julien cayla abstract. Inside marketing offers a theoretically informed critical perspective on contemporary marketing practice and its growing cultural economic and political influence worldwide this book brings together leading scholars and practitioners from the fields of business history economic sociology and cultural anthropology to analyse the inner workings and outer effects of marketing as a material social practice an ideology and a technique. Inside marketing practices ideologies devices filed under essays tagged with business economy 3 pages 1253 words marketing introduction marketing refers to functions carried out by an organization and the processes set for communicating creating and delivering services to customers gundlach 2009 p259 disclaimer
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